WVFRM is where emerging artists and bold benefactors build work together.

We develop and produce theatre-to-screen hybrids, vertical series, and new cultural formats by combining mentorship, commissioning pathways, and a patron-powered funding model.

WVFRM is led by Elissa Gerrand, a Lebanese-heritage, Australian-born producer based in London, working across theatre, live events, and artist-led development.Elissa brings over fifteen years’ experience in creative producing and strategic development, with a focus on early-stage work, partnership-building, and long-term project sustainability. Her practice centres on building the conditions in which ambitious creative work can be developed, financed, and meaningfully sustained.She recently produced Patria o Muerte, a bilingual stage work by Leo Oliva, presented as a First Look R&D at Riverside Studios in 2025. Other recent work includes producing the Emerging Artists Showcase at LAMDA, convening sector-facing artist conversations and panels, and curating events that bring together artists, producers, and cultural leaders.Alongside her creative practice, Elissa has extensive experience producing large-scale cultural and philanthropic projects in the UK and Australia. Across senior producing and leadership roles, she has helped raise over £16.5 million in combined funding, working with institutions including Guy’s & St Thomas’ NHS Foundation Trust and King’s College London, LAMDA, Able Child Africa, Dymocks Children’s Charities, and other UK-based organisations operating in youth, culture, and social impact.Across all her work, Elissa operates at the intersection of creative vision and producing infrastructure by supporting artists and projects to move from development into realised performance, distribution, and sustainable growth.

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